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Social Meatia
A successful search engine optimization (SEO) campaign which naturally gets organic results is an important tool in managing your online presence and helping people locate your business online. Chris Sherman of Search Engine Watch said, “A new study [says] top-ranking search results get the most attention from users, and that lower-ranking results are all but invisible to most people.” Let’s take a look at a case study for City Center Square, a Class A... Read More
Starting Out
Business owners wading into the realm of social media and social networking first need an understanding of the differences. Social networking is done through sites such as LinkedIn, Plaxo, Naymz, Facebook, MySpace and others. Social media is what the user does to actively engage with readers (i.e., customers, prospects, etc.), said Valerie Jennings, founder of Jennings Public Relations & Advertising. Each of them has their pluses and minuses depending on the desired outcome.
The primary question small business owners should ask themselves is whether they’re just trying to market their company or trying to engage with the online world, Jennings said. Business owners need to look at their Web sites and whether they are capable of handling interactivity. You should know how you will measure the effectiveness of your online efforts. How will you ensure that your blog, Web site, etc., are at the top of Google and other searches? Will you pay for online advertising?
A small business owner needs to be very strategic in how marketing dollars are spent. Media convergence is a good way of doing this because it looks at traditional and online media strategically and helps the business develop ways that will enhance its ability to reach its target audience, said Lori Baerg, owner of Prizm Productions. --Read Article
Leading Social Media Agency Announces Re-Location for their 5-Year Anniversary
From their beginnings in a home office to a new 2,500 square foot office space in the Screenland Theatre Building on 17th and Washington, Jennings Public Relations & Advertising, Inc. (JPRA), the Kansas City based full-service agency specializing in social media, celebrates its five year anniversary and agency growth by hiring new employees, creating an in-house Web and A/V department and launching a re-branding initiative. Together with the addition of several new clients in the areas of sustainability and environmental leadership, JPRA is paving the way for future expansion.
"How to Generate Traffic and Buzz with Social Media Marketing"
Valerie Jennings, CEO and president of Jennings Public Relations & Advertising, Inc., joined the KCDMA September 9, 2008, to present on the use of social media to generate traffic and buzz for a company. By walking through a case study of 50 West Street, a sustainable building to be located at Ground Zero, Jennings showed the opportunities available when utilizing blogger relations and online communities to create groundswell for a project. Click Here to obtain a copy of the presentation.
Valerie Jennings Presents at World's Largest Media Relations and New PR Technology Summit
Valerie Jennings, CEO and president of Jennings Public Relations & Advertising, Inc., will present at Bulldog Reporter's Media Relations Summit 2008
The Power of Story: New Media, New Technologies, A New Narrative for PR hosted at the Westin St. Francis Hotel, Tuesday, April 8, 2008.
Jennings is part of a discussion that includes a roster of top PR and new media professionals including keynote speaker Duncan Wardle of Walt Disney,IBM's Mike Morgan and more than 30 journalists from The New York Times, BusinessWeek, Wired, AP, Wall Street Journal, NPR and USA Today.
Social Media & Viral PR Generate $1 Million in Sales Leads for New Condo Project
Jennings Public Relations & Advertising (JPRA) recently generated $1 million in online sales leads using social media and viral public relations tactics for the Metropolitan, a new downtown Kansas City condo development.
According to Phillip Gesue, director of acquisitions and development of Time Equities, Inc., an online initiative was a critical component of the Metropolitan's overall marketing strategy. "We wanted to drive online traffic to the Web site and increase search engine rankings to ensure that potential buyers discovered the Metropolitan and all of its amenities," said Gesue.
"When Time Equities, Inc had the groundbreaking for its $600 million 50 West Street mixed-use project this summer in New York City, we wanted to present the event to a targeted community of online reporters covering real estate development, sustainable design and green building technology. We needed a way to cost effectively communicate the project so looked to Jennings Public Relations & Advertising to execute the online PR campaign. They not only produced an excellent short video but also aggressively placed it with top industry blogs as well as considerable search engine optimization within our niche. They did a terrific job cost effectively and we have since expanded their services into several other real estate proejcts we are working on. I highly recommend them, particularly in this challenging environment of advertising cutbacks as the cost of online outreach is less costly than conventional PR/media distribution and increasingly more effective."
Phillip A. Gesue
Time Equities, Inc.