50 West

Marketing Challenge: Time Equities, Inc. sought a highly focused and targeted social media campaign that engaged specific communities in order to maintain the integrity of the project in these communities. The full-service real estate company desired to create a groundswell rather than generating large volumes of responses from the masses to preserve the exclusivity of the campaign.

Results:

Generated more than 2,000 unique video views

105,500 unique visitors on top blogs sites

Secured placements in the leading sustainability blogs and top online news sources including:

• greenbuildingsNYC: New York City's Green Real Estate Blog
• Contractor Headlines
• Jetson Green
• The Green Meeting
• ENN: Environmental News Network
• Fair Home
• MarketWatch (The Wall Street Journal Digital Network)
• Rueters

Metropolitan Condominiums

Marketing Challenges:

1. The Metropolitan, a new downtown condo development, wanted to sell the remaining 30 units and create a competitive advantage over Manhattan Condominiums, a next door competitor.
2. The Metropolitan Web site was undetectable by search engines because the site was developed using Flash. This meant that any potential buyers searching online for Kansas City condos would have a difficult time finding the website.

Results:

• $1 million in new online sales leads.
• Full page views of first Internet press release: 532 (Nov 2, 2007).
• Headline impressions of first Internet press release: 47,080 (Nov 2, 2007).

Heartland Cremation

Marketing Challenge:Heartland’s marketing challenge was to create an unobtrusive place for grieving families to research and explore funeral options. The funeral provider determined that the best marketing venue, for those with a funeral need, was the Internet. This conclusion was based on data suggesting that 73 percent of adults use the Internet and two-thirds of consumers research products and services online prior to making a purchase.

Results:

• Sales inquiries through the website tripled
• First quarter business of 2007 matches business generated in all of 2006
• An increase from three requests per week to five requests per day
• Website hits increased from 747 in January 2007 to 30,811 in March 2007 when the campaign began
• Website unique visitors increased from 50 in January 2007 to 2,146 in March 2007
• Bloggers have picked up the press release and are still writing about it three months later, in June 2007