Jennings Public Relations & Advertising

About Jennings Public Relations & Advertising

The new face of media relations has come about through innovations in social media which allows businesses to start conversations with their customers and fully engage those interested in their message.

Jennings Public Relations & Advertising, Inc. (JPRA) is a full-service agency that leverages the art of online storytelling with the science of generating results. JPRA provides a comprehensive communications approach with in-house services including public relations, advertising, marketing, social media, Web traffic, search marketing, Web development, audio, video and motion graphics production. Clients range from publicly traded and multinational corporations to science and technology companies. The agency also partners with other agencies specializing in marketing, PR and advertising.

JPRA is recognized globally for its sophisticated application of PR tactics in traditional press and online media and has generated coverage in CNN, NBC and NPR; in the New York Times, Washington Post, L.A. Times, Washington Chronicle, The Wall Street Journal, Forbes, Time Magazine and National Review.

Company History

Valerie Jennings, CEO and president of Jennings Public Relations & Advertising, Inc. (JPRA), founded her company out of the bedroom of her home in June 2003. Today, the full service Kansas City-based agency, formerly known as Pure Eloquence, was never intended to be a place for corporate clients or even for those who were on the coasts, but as Jennings’ business grew so did her aspirations. She envisioned a boutique office in downtown Kansas City with staff, multiple clients in New York and Los Angeles and a drive to work with the best and brightest. She soon recognized her dream and vision was attainable and continued to discover new ways to reinvent her business day to day.

Without taking a job for a traditional agency, Jennings paved her own way with her own experiences and expectations, setting high standards for employees and clients. Anyone who has worked with the entrepreneur knows that she commonly asks the question: what will this eventually do for your company and what matters most to you? Her track record in capturing media interests has been recognized globally and Jennings’ keen eye for detail and strategy led her to work for numerous political candidates, in multiple state legislatures and for city, state and federal governments. Now, she works alongside many corporate and small business clients locally and abroad. Jennings’ talents reside in her ability to see and tell stories like a photographer capturing the best moments and most alluring attributes of a story. She continues to be one of the top writers for her company.

Q & A with JPRA

How do you keep a Web site from becoming outdated?

A Web site can quickly become outdated if it's not properly maintained and attentive to growth in technology. Fresh content is seen by search engines as a relevance measurement for Web sites. When sites are continually updating, they offer more incentive for people to visit the site frequently.

What is a blog and why are they so important?

A blog is a Web site typically maintained by an individual who uploads journal-like posts, or entries, that can include additional material of graphics, sound or video. A rough estimate would show that over 70 million blogs exist online and the number grows daily.It is important to monitor the most influential blogs for an industry and regularly converse with them. As traditional media outlets convert to the Web, many reporters now look to blogs for relevant content for their beat and generate story ideas from conversations they find online.